Fad Files

Who can resist that sexy triangle silhouette? On this episode, Adam teaches Erin about what "JNCO" actually stands for, corporate marketing teams once again deviously vying to capture "the youths", and the heyday of shopping malls.

Select Sources:

• Mental Floss history of JNCO Jeans
• The Cut's The Rise and Fall of the JNCO Empire
• Todd Lyon's JNCO Jeans Commercial
• ⁠Youth rollerblading while testing the limit of JNCO Jeans' massive pockets⁠
• Denim Man, in all his glory (tokyofashion.com)